Page 28 - shehuizeren2013

合规·诚信·增长 筑股东价值之梦
Compliance • Integrity • Development Realizing the Shareholders’ Dream of Value

E 增强发展能力 市场策略 Marketing Strategy

Sticking to the “big market, big client and big project” market
nhance Development Capacity
我们按照“大市场、大业主、大项目”的市场策略，
通过大客户管理和增值服务，稳固占领高端建筑市场；通 strategy, we stabilize the occupancy ratio of high-end construction
market with the aid of big clients and added-value business. We
过加强内部管理，提高产品质量，加强技术WEllBET手机吉祥官网，形成多 strengthen internal management and improve product quality and
technological innovation to possess the brand advantage in varied
我们紧密围绕“保增长，调结构”的主线，致力于质 Under the principle of “achieving economic growth in the course 项建筑产品的品牌优势和细分市场的专业优势。2013 年， construction products and the professional advantage in subdivided
of restructuring”, we are devoted to quality-benefit development, 我们的战略合作伙伴已达 90 家，与大客户签署合作项目金 markets. In 2013, the number of our strategic partners reached as
量效益型发展，不断推进企业发展模式转变，提升盈利能力，
constantly promote the transformation of development mode, much as 90; the sum of our signed cooperation projects with big
保障股东价值的最优化和持续性。 improve profitability and maintain the optimization and sustainability 额突破 5,000 亿元；房建业务国内平均合同额 3.85 亿元、 clients exceeded RMB 5,00 billion; the average contract value of
of shareholder value. 国外 1.07 亿美元。 domestic and overseas construction business stood at RMB 385
million and USD 107 million respectively.
增长策略
Promoting Strategy 优化布局 Optimizing Business Layout
我们遵循“稳中求进、提高发展质量”的经营发展主 We adhere to the principle of “seeking progress in stability and 我们通过优化业务布局，调整产业结构，积极寻找和 We restructure the industry and take an active role in
旋律，以“五化”发展策略、“三大”市场策略促进公司 improve development quality” and make our enterprise better based 培育新的利润增长点。在立足房屋建筑工程为主业的基础 finding and cultivating new revenue growth by optimizing business
on the “five-improvement” development strategy and three market layout. Based on the main development of construction industry,
主业做强做优；坚持稳中求进和改革WEllBET手机吉祥官网，拓展新型“WEllBET手机吉祥官网” strategies. We steadfastly seek progress in stability and innovate in 上，基础设施建设与投资、房地产开发与投资业务实现快 infrastructure, investment, property development and investment
业务，保持公司在建筑行业的领军地位。 reform, expand new “Blue Ocean” business to keep our leading role 速增长，国际工程承包业务持续推进，设计勘察业务稳中 business have achieved rapid growth; the contracting of international
in construction industry. projects carries forward; exploration and design business increases
有升，经营开拓再上新台阶。
发展策略 Developing Strategy in a stabilized level. Business expands to a larger extent.
我们深入推进“专业化、区域化、标准化、信息化和 We further promote the “five-improvement” strategy, which is 房建业务在发展中得到优化 Construction Business Optimized in Development
“Professionalization, Regionalization, standardization, informatization
国际化”的“五化”发展策略，提升公司内在品质，保障“品 In 2013, we won the bid for a batch of iconic engineering
and internationalization”. We promote ourselves to preserve the 2013 年，公司在国际国内WEllBET手机吉祥官网一批具有较大影响力的 projects of great influence. The company does a great job in ultra-
质保障、价值创造”核心价值观的实现。2013 年，“五化” core values of “guarantee quality to create value”. In 2013, “five- 标志性工程项目，在超高层建筑领域优势显著，在机场航 high-rise building projects and strengthened its professional
improvement” work has made a series of achievements and
工作在公司全体员工的努力下取得了一系列成果和突破， advantages in airport terminals, cultural tourism projects and ultra-
breakthroughs with the collaborative effort of the staff, upholding the 站楼、文化旅游项目、超洁净厂房等领域的专业优势得到 clean plant buildings.
支撑了公司的科学发展和战略转型。 scientific development and strategy transformation.
进一步强化。
Robust Growth in Capital Construction Business
Capital construction business achieves a rapid year-on-year
基建业务增长强劲
growth and the railway contracting market is constantly consolidated.
基建业务同比增长强劲，铁路总承包市场不断巩固， We won the bid for Haixi railway and Chongqing-Guizhou railway and
other railway and station building projects. We make innovations
成功WEllBET手机吉祥官网海西铁路、渝黔铁路等铁路线路项目和站房项目；
in investment and achieve the new goal of winning the bid for many
通过WEllBET手机吉祥官网投资方式再创市场佳绩，获得南宁地铁二号线、 high-end projects such as Nanning metro line 2 and the southern
武汉四环线南段等高端项目。 part of Wuhan fourth-ring road.

专业化 区域化 标准化 信息化 国际化
Professionalization 1 Regionalization 2 Standardization 3 Informatization 4 Internationalization 5
1 北京第WEllBET手机吉祥官网楼 528 米的“中国尊”
实现专业集团整合升级 区域市场向发达地区集中 构建制度体系树，实 顶层设计宣贯奠定思 新签合约 111 亿美 The 528-meter-high “China Wine Wessel”, Beijing’s Highest
专业板块整合上市取得 区域总部强化服务和协 现分级分类分层管理 想基础 元，增长 16.2% Skyscraper
成功 调管理职能 项目管理标准化示范 完成 16 项信息系统建 海外并购实现突破 2 中国第三大火车站 -- 乌鲁木齐火车站
地下空间专业公司组建 各区域总部差异化协调 单位达标率 100% 设工作 海外风险管理水平 1 2 Urumchi Railway Station, China’s Third Largest Railway Station
成功 发展 临建设施产业WEllBET手机吉祥官网初 规范主数据应用，加 持续提升 3 中海紫御豪庭项目
Integrate and upgrade group Regional markets centralize 具雏形 强信息安全防护 Newly-signed contracts China Overseas Property: Ziyu Grand Palace Project
Integrate the listed board in advanced areas Build a tree structure The top layer design lay the reach $11.1 billion with
an year-on-year growth
Build a group in underground Regional headquarter of systems to achieve inner foundation of 16.2% 4 美国普拉斯基高架桥改造工程
American PLAZA Viaduct Renewal Project
space improves service and hierarchical classification 16 information system
coordinated management and management cons truction w ork Breakthroughs made 青岛新机场设计方案
Regional headquarters Pilot projects achieve completed in overseas merger and 5 New Qingdao Airport Designing Scheme
achieve differentiated and 100% standardized acquisition
coordinated development project management Standardize the main data Overseas risk control 3 4
application and strengthen
Industry association of the safeguarding of keeps improving 5
temporary facilities takes information security
shape

26 拓展幸福空间·Expanding a Happy Living Environment 共筑WEllBET手机吉祥官网家园·Building a Common Dream Home 27